How to Create an Effective Promotional Tweet

Shorten your promotional tweet for best effect.

Be strate­gic with the length of your tweet, and con­sider trim­ming your tweet so there’s room for a retweet with a comment.

You only have 140 char­ac­ters to con­nect with your per­fect audi­ence in your pro­mo­tional tweet. How do you make it just right?

Really, if you want to leave room for a “call to action” link and a retweet with a wee bit of room for the retweeter to add a com­ment, you want to aim for your tweets to be 106 characters.

Really? I thought that I had 140 char­ac­ters to work with and now you say only 106?”

Well… let’s do the math: 

The aver­age twit­ter han­dle is about 10 characters.

Using Google link short­ener, your link will be about 20 characters.

Let’s leave room for the “RT” and the “@” as well as a short com­ment from the retweeter, or 14 more characters.

That’s how we get to 106. [140–20-14 = 106]

So can we do it and still write an effec­tive tweet? Let’s give it a go! Con­tinue read­ing

Posted in Social Media | Tagged , , | 2 Comments

Social Media: The Faucet that Doesn’t Turn Off

Social Media Flow

Photo Credit: Hans at Pixabay

Maybe you’ve noticed that social media is inces­sant. It’s every­where. Let’s face it — you’re sur­rounded. Social media reminds me of a flow­ing river. It just keeps com­ing, doesn’t it?

Do you ever feel like you need a break from it, espe­cially if you’re a solo-entrepreneur who gen­er­ates all of your own con­tent for post­ing? Just using round num­bers, if you post, say 3 times a day for 30 days, that’s 90 posts a month. One-third of those might be a “Hey there, how’s it going?” kind of post, but that’s still a lot.

Then on the other side of the coin, there’s the flow of infor­ma­tion com­ing your way: John and Susie’s vaca­tion pho­tos, Jane’s event or webi­nar that you must attend, and someone’s long-lived pet whose time has come. It’s a lot to take in.

Some­times you want to just step away.  Con­tinue read­ing

Posted in Social Media | Tagged | 4 Comments

3 No-brainer Ways to Get More Exposure with Your Blog Post

No-Brainer-Blog-Tips

You already know that “Con­tent is King” for dri­ving traf­fic to your web­site. Each SEO (Search Engine Opti­miza­tion) MeetUp I attend rein­forces this con­cept. The thought lead­ers I fol­low tout this mes­sage as well.

But are you mak­ing the most of the oppor­tu­nity when some­one presses your link and scans your blog post? I say “scan” because real­is­ti­cally peo­ple will just take the time to “glance and glean” rather than read every word.

One way to really draw them in is to use a “pull quote” (you’ve seen this in news­pa­pers and mag­a­zines, I’ll bet) by mak­ing your most com­pelling quote large and indented.

Use a pull quote like this to draw peo­ple into your blog post content:

3 No-brainer Ways to Get More Expo­sure with Your Blog Post

Once your audi­ence is on your blog, here are 3 no-brainer ways to make the most of it… Con­tinue read­ing

Posted in Marketing | Tagged , | 6 Comments

7 Ways that Public Speaking Will Help Your Small Business

publick_speaking_for_small_business400

Recently, I gave an in-person pre­sen­ta­tion about social media as a way to bring traf­fic to your web­site, and I’d love to share the ben­e­fits of pub­lic speak­ing. But let’s back up just a bit.

Last fall, I attended my first business-related MeetUp about SEO, peo­ple want­ing to share and learn about search engine opti­miza­tion. Check out Meetup.com for your local area, and you’ll be amazed at the vari­ety of groups, busi­ness related and not. I love their tag line: “Find Your Peo­ple.” Con­tinue read­ing

Posted in Entrepreneurship, Marketing | Tagged , , | 2 Comments

Stop Creating Hurdles For Yourself And Dive Right In

Have a business goal? Dive right in.Ever hear your­self say, “I’m going to do [insert big plan here] as soon as I [insert small thing stand­ing in your way]?”

You may get nine-tenths of the way there, but there’s that last item stand­ing in the way of mak­ing it happen.

I see this every day. With my clients. With col­leagues. With myself. Con­tinue read­ing

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A Facebook Ad to Increase Blog Post Exposure — Examining The Results

Organic vs. Paid Facebook ReachHave you been think­ing about plac­ing a Face­book ad?  If you’re like me, you’ve seen your Face­book reach go down and maybe you are will­ing to start spend­ing a lit­tle so that peo­ple will see your posts.

Cre­at­ing orig­i­nal con­tent is one of the best ways to build your brand, cre­ate an audi­ence, and ele­vate your rep­u­ta­tion as a sub­ject mat­ter expert. I toil over my blog posts and I really want peo­ple who need the infor­ma­tion to see them.

So I did an exper­i­ment by mak­ing my Face­book sta­tus update about my blog post into an ad, and I’d like to share the results… Con­tinue read­ing

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Why aren’t people instantly buying your product or service?

SellingBeautyProductsOnlineTrue story (but chang­ing the details). A woman, we’ll call her Jane, had some­thing to sell related to the beauty indus­try. Her first thought was to use social media as a vehi­cle to sell her products.

Good thought!

Jane imme­di­ately attempted to “friend” lots of peo­ple on her per­sonal Face­book page, even peo­ple she didn’t know. Oops.

Enough peo­ple must have reported her as a spam­mer, rightly so, and Face­book pun­ished her by ban­ning her from mes­sag­ing peo­ple for 50 days. Ouch.

I admire her hus­tle, but she went off track on a cou­ple of things: Con­tinue read­ing

Posted in Marketing, Social Media | Tagged , | 3 Comments

Best Ideas of What to Share On Social Media

Social Media PersonaWhether you’re on Face­book or Google +, LinkedIn or Twit­ter, do you ever strug­gle with what to share on social media?

Let’s look at some of the strate­gies that the experts use that are suc­cess­ful and see what we can learn… Con­tinue read­ing

Posted in Social Media | Tagged , | 2 Comments

Which hat are you wearing: creative or technical?

Are you wearing your creative hat or technical hat?You’ve heard all the tips about sav­ing time by chunk­ing your activ­i­ties (group­ing sim­i­lar tasks) and sched­ul­ing your time to get more done. I agree that these are valu­able strategies.

My approach to increased pro­duc­tiv­ity is to ask myself which hat I’m wearing.

Which hat?

Yep… my “cre­ative” hat or my “tech­ni­cal” hat.  I use them both, and I bet that you do too. Let me explain… Con­tinue read­ing

Posted in Entrepreneurship, Productivity | Tagged , , , | 1 Comment

Easily Curate Social Media Marketing Content with Feedly

Content Curation For Social MediaIf you’re active on social media and using it for your mar­ket­ing, you need lots of con­tent. Feedly is my favorite con­tent cura­tion tool or news aggregator.

Feedly eas­ily helps you to find, orga­nize, and sub­scribe to con­tent from web­sites and blogs. Con­tinue read­ing

Posted in Social Media, Video Tip | Tagged , | 4 Comments