I attended Social Media Marketing World 2015, and I took good notes. I turned those notes into a blog post “25 Strategies I learned at Social Media Marketing World 2015.” On the other side of the world, Sourav Ghosh turned that blog post into an infographic. I think that’s kind of cool and fun. And here it is:
Your Facebook ad flopped. Now what do you do? How do you tweak your ad to get better results? Here are 7 parts of your ad you can revisit.
Your Facebook ad didn’t perform well, and you’re asking why, why, why? It’s a professionally created image, the ad was well-targeted, but Facebook only gave it a relevance score of 4 out of 10.
In case you’re new to relevance scores, Facebook added this feature recently, giving us a score from 1–10. Your ad needs to reach an audience of 500 people before you get a score, and keep in mind that if you are split testing different colored images, for example — each test is considered a different ad with a unique score. I like the new scoring system, because it’s a grade given directly from Facebook.
But let’s get back to your lackluster ad and break it down. Part of why ads are challenging is because there are so many variables: [Read more…]
Social Media Examiner is the largest online social media magazine. At their event — Social Media Marketing World (#SMMW15) — they promised that we would “rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.”
Founder and CEO Michael Stelzner delivered and then some! With his able team of hundreds and the spectacular venue the Grand Hyatt, Team #SMMW15 gave us an unforgettable, stellar event sharing amazing content that we can all immediately implement. Oh, and there was a ton of fun too.
But… let’s dive into what I learned and can’t wait to share so that you can be on the leading edge of what’s happening with social media marketing.
The Top 25 of What I Learned (not in any order): [Read more…]
Ready for your first Facebook ad? Yay you! You’re excited, and you have it all planned out:
- Text: You’ve written an inviting, clever “lead-in” for your Facebook post to draw your readers in.
- Link: You have your URL link to your blog post ready that people will be eager to click.
- Image: You’ve selected an eye-catching image that makes it clear what your post is about.
Then it happens… the dreaded email with the subject line: ” Facebook Ads alert: Your ad wasn’t approved (Account ID: 0000000)”
You’re deflated. What’d I do? [Read more…]
Remember those first few exciting months (or years) when you started your business? You had more time than money and you wanted to learn and do everything yourself. You were motivated and on a roll.
We’re talking building your website, writing your website copy, setting up your social media channels and posting to them — you name it. This is a fun, exciting time, and you’re learning a lot.
Perhaps this works for a while. You get some great clients and the referrals are coming in, but then you have a realization: you can’t do it all.
- There’s too much to learn.
- Technologies are continually changing.
- You don’t have enough time to work on your core business.
You may have also hit a wall, in that you can’t take on any more paid clients because you’ve reached your capacity.
Time to rethink and consider building a team. It can be a little scary, but I haven’t witnessed anyone taking their business to the next level without it. You’ll need different team members based on your skill set, but here’s what I’ve grown to value immensely. [Read more…]
Are You Telling Your Story On Your Facebook Page?
Have you met people that don’t know what to say on their Facebook business page? I have. And they’re smart people, too, but they don’t “get” the whole social media thing.
They’re driven people with more ideas than time, and they don’t want to waste a second with frivolity. I get them because I’m one of them too.
And here’s the other crazy part… you have different experts who are each crushing it on Facebook, and yet giving you conflicting advice. Example: one expert I see posts nearly 20 times a day with inspiring images that get wildly shared organically, whereas another expert advises to only post 5 times a week. What’s a solo entrepreneur to do?
Pick a lane.
It’s your business and your Facebook page, so you can do what you want. Decide who you want to be, what kind of information you want to provide, be consistent, and let it roll. [Read more…]
Remember when you first created your Facebook page for your business? It was all about getting the page likes in the beginning, right? (I remember being embarrassed how few likes I had in the beginning.)
You did everything you could to get those initial page likes: inviting your personal friends, uploading your email list (I’ve got to make a video of how you can do this — it’s on my to-do list!), and cross-promoting your page on other social platforms.
Truly, though: what do “likes” matter if you don’t have content with engagement? Nothing! So then, the emphasis shifted to creating content – valuable content that’s sharable, inspirational, and even entertaining. People were saying that page likes don’t matter anymore…
But wait… “likes” do matter and here’s why — you need page likes to: [Read more…]
Update: Unfortunately, Google has announced that Helpouts will be shutting down on April 20, 2015. More about that on the Helpouts page here.
If there is anything we can all agree on, it’s that there’s a lot for small businesses to learn in today’s fast-paced, technologically driven online world.
Need a help out? Or shall I say, “Help-out?” Make that a Google Helpout!
Hangout? Close… but really a Helpout. Let me explain.
Google launched Google Helpouts in the fall of 2013. They’re video chats with experts on a variety of topics using the Google Hangout platform. (Google’s version of Skype.) What a cool concept! [Read more…]
Thinking about Facebook advertising for your small business? It’s a smart way to jump into a larger pond with what you have to offer. Are you ready to dive in?
Hold the phone… let’s make sure you have the best possible chance for success. Here are 10 essentials to consider before investing in ads.
One: Know Your Facebook Goals
Why do you want your business on Facebook? There are many possible goals: inform, engage, showcase your expertise, entertain, offer deals, build your brand, and so much more. Your content on Facebook will be driven by what you are trying to achieve, so you’ll want to have your goal(s) figured out first. [Read more…]
In my work circle, everyone knows that it’s a great idea to leverage the power of Facebook for his or her small business. Yet, when I do live presentations locally with people outside of my circle, I’m astonished to meet people who aren’t sold on the value of social media at all, let alone Facebook.
Not only do I want to convince people about using Facebook for their small business, I want to make a case for using Facebook advertising. But one step at a time — let’s start with the reasons to be on Facebook. [Read more…]