How to use Hootsuite’s Bulk Scheduler to Upload Tweets


Upload tweets to Hootsuite via spreadsheetSched­ul­ing tweets one at a time with Hoot­suite can be really time-consuming if you have a lot of them like my clients do. If you have a pro account with Hoot­suite (just $9.99 per month, and there’s a free trial for 30 days), you can upload as many as 200 tweets at a time from a spread­sheet. What a timesaver!

I show you the entire process in this video (4:08 min­utes): Con­tinue read­ing

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3 Steps to Creating a Quote Image with

3 Steps to Creating a Quote Image with QuotesCover.comAny­time you can make some­thing visual in social media, you are going to attract atten­tion. Espe­cially if the image is unique, beau­ti­ful, or funny.

When it comes to your blog, by the way, I think that images are manda­tory. I share hun­dreds of blog posts each week for my clients, and if the blog post doesn’t have a very good-looking image, I move on to the next post. See how impor­tant images are?

Images with quotes on them are par­tic­u­larly pop­u­lar. They are very easy to “like,” and once you have one like you get another and so on.

How can you cre­ate quote images fast and free? Well, I’m going to show you. Check out this 5-minute video (sorry, it’s so long — I broke one of my rules about cre­at­ing super short videos), or if you pre­fer, just read on. Con­tinue read­ing

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Why I Love Instagram

Why I love Instagram

Photo by Kristy Schn­abel @ Hughes Water Gardens

You may think that this is going to be one of those blog posts about how you can use Insta­gram to mar­ket your business.


That’s not why I love Insta­gram. I love it because I’m show­ing peo­ple my world and they are show­ing me theirs.

I don’t want to buy stuff on Insta­gram or invest in pro­grams. I want to explore. When I receive a like from a stranger some­where else on the planet, some place I’ll never go, some­one I’ll never meet, it’s a cos­mic feel­ing. Con­tinue read­ing

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What do you need to learn to become a social media manager?

Ever thought of becom­ing a social media man­ager or consultant?

What's involved with being a social media manager?Here are some fac­tors to consider:

  • How do you make sure you know the basics of each social media network?
  • How would you mar­ket your­self and get clients?
  • What tools (huge) and report­ing sys­tems are best to use?

There are a lot of dif­fer­ent aspects to being a social media man­ager or con­sul­tant. These are just some of the top con­sid­er­a­tions. You don’t want to wing this one folks. Con­tinue read­ing

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Review of Social Media Myths Busted by Laura Rubinstein

Whether You Are New to Social Media or an Old Pro — This Gem of a Book is for You

Laura Rubinstein-Social Media Myths

If I had printed this book out and used a high­lighter pen, it would be dry. Instead, I read it on my Kin­dle, and I used the high­light fea­ture so much that nearly every page has some high­lighted pas­sages. In other words, this book is chock-full of valu­able con­tent. Con­tinue read­ing

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Comcast: Do You Care About Customer Service Anymore?

Com­cast — Cus­tomer ser­vice is your most impor­tant job, and you’re failing

ComcastMy story:

One day last week around 9:30 am, the heart of my work week, I lost all ser­vice: no inter­net, no TV, no phone. (Yes, I got sucked into their stu­pid bun­dle. I’ve never used the phone once.)

I called Com­cast to report the prob­lem. The tech­ni­cian said there wasn’t an out­age, so she made an appoint­ment for me later that after­noon. I’m always the first to report an out­age and they never believe me.

I waited around all day. The tech­ni­cian was a no-show. Con­tinue read­ing

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How to Create an Effective Promotional Tweet

Shorten your promotional tweet for best effect.

Be strate­gic with the length of your tweet, and con­sider trim­ming your tweet so there’s room for a retweet with a comment.

You only have 140 char­ac­ters to con­nect with your per­fect audi­ence in your pro­mo­tional tweet. How do you make it just right?

Really, if you want to leave room for a “call to action” link and a retweet with a wee bit of room for the retweeter to add a com­ment, you want to aim for your tweets to be 106 characters.

Really? I thought that I had 140 char­ac­ters to work with and now you say only 106?”

Well… let’s do the math: 

The aver­age twit­ter han­dle is about 10 characters.

Using Google link short­ener, your link will be about 20 characters.

Let’s leave room for the “RT” and the “@” as well as a short com­ment from the retweeter, or 14 more characters.

That’s how we get to 106. [140–20-14 = 106]

So can we do it and still write an effec­tive tweet? Let’s give it a go! Con­tinue read­ing

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Social Media: The Faucet that Doesn’t Turn Off

Social Media Flow

Photo Credit: Hans at Pixabay

Maybe you’ve noticed that social media is inces­sant. It’s every­where. Let’s face it — you’re sur­rounded. Social media reminds me of a flow­ing river. It just keeps com­ing, doesn’t it?

Do you ever feel like you need a break from it, espe­cially if you’re a solo-entrepreneur who gen­er­ates all of your own con­tent for post­ing? Just using round num­bers, if you post, say 3 times a day for 30 days, that’s 90 posts a month. One-third of those might be a “Hey there, how’s it going?” kind of post, but that’s still a lot.

Then on the other side of the coin, there’s the flow of infor­ma­tion com­ing your way: John and Susie’s vaca­tion pho­tos, Jane’s event or webi­nar that you must attend, and someone’s long-lived pet whose time has come. It’s a lot to take in.

Some­times you want to just step away.  Con­tinue read­ing

Posted in Social Media | Tagged | 6 Comments

3 No-brainer Ways to Get More Exposure with Your Blog Post


You already know that “Con­tent is King” for dri­ving traf­fic to your web­site. Each SEO (Search Engine Opti­miza­tion) MeetUp I attend rein­forces this con­cept. The thought lead­ers I fol­low tout this mes­sage as well.

But are you mak­ing the most of the oppor­tu­nity when some­one presses your link and scans your blog post? I say “scan” because real­is­ti­cally peo­ple will just take the time to “glance and glean” rather than read every word.

One way to really draw them in is to use a “pull quote” (you’ve seen this in news­pa­pers and mag­a­zines, I’ll bet) by mak­ing your most com­pelling quote large and indented.

Use a pull quote like this to draw peo­ple into your blog post content:

3 No-brainer Ways to Get More Expo­sure with Your Blog Post

Once your audi­ence is on your blog, here are 3 no-brainer ways to make the most of it… Con­tinue read­ing

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7 Ways that Public Speaking Will Help Your Small Business


Recently, I gave an in-person pre­sen­ta­tion about social media as a way to bring traf­fic to your web­site, and I’d love to share the ben­e­fits of pub­lic speak­ing. But let’s back up just a bit.

Last fall, I attended my first business-related MeetUp about SEO, peo­ple want­ing to share and learn about search engine opti­miza­tion. Check out for your local area, and you’ll be amazed at the vari­ety of groups, busi­ness related and not. I love their tag line: “Find Your Peo­ple.” Con­tinue read­ing

Posted in Entrepreneurship, Marketing | Tagged , , | 2 Comments