Which hat are you wearing: creative or technical?

Are you wearing your creative hat or technical hat?You’ve heard all the tips about sav­ing time by chunk­ing your activ­i­ties (group­ing sim­i­lar tasks) and sched­ul­ing your time to get more done. I agree that these are valu­able strategies.

My approach to increased pro­duc­tiv­ity is to ask myself which hat I’m wearing.

Which hat?

Yep… my “cre­ative” hat or my “tech­ni­cal” hat.  I use them both, and I bet that you do too. Let me explain… Con­tinue read­ing

Posted in Entrepreneurship, Productivity | Tagged , , , | 1 Comment

Easily Curate Social Media Marketing Content with Feedly

Content Curation For Social MediaIf you’re active on social media and using it for your mar­ket­ing, you need lots of con­tent. Feedly is my favorite con­tent cura­tion tool or news aggregator.

Feedly eas­ily helps you to find, orga­nize, and sub­scribe to con­tent from web­sites and blogs. Con­tinue read­ing

Posted in Social Media, Video Tip | Tagged , | 4 Comments

Connecting the Dots Between Social Media and Sales

Connect the Dots Between Social Media and SalesHow many times have I been asked in a vari­ety of ways: “What’s the ROI on Social Media?” It’s not an easy ques­tion to answer, par­tic­u­larly when people’s image of Face­book is pho­tos of pets, and their opin­ion of Twit­ter is that that’s the place where peo­ple tweet where they are at a given moment.

So, I decided that I needed to con­nect the dots between social media and sales. For myself. For poten­tial clients.

In 25 slides, it takes you through the strug­gle that new entre­pre­neurs have:

  • traf­fic on their website
  • cus­tomers to buy their ser­vices & products

and how social media is a mech­a­nism, part of your strat­egy, to get­ting sales. Con­tinue read­ing

Posted in Social Media | Tagged , , | 6 Comments

How to Get 2 Email Addresses Each Time Someone Downloads Your Free Offer

Click to TweetIf you’re a small busi­ness work­ing your mar­ket­ing plan, you’ve got your Word­Press web­site with your opt-in form all lined up just wait­ing for a poten­tial con­nec­tion to exchange their email address for your fab­u­lous free offer.

Great!  You’re work­ing it.

But… what if you could get TWO email addresses for each free offer down­load? Con­tinue read­ing

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Get More Action on Your Facebook Page by Cross-Promoting

If you’ve been dis­ap­pointed with the reach your Face­book posts have been get­ting, here’s one way to get more action on your page with­out hav­ing to get out your wallet.

Don’t get me wrong, I think Face­book adver­tis­ing is a valu­able strat­egy, but here’s another option.

Each Face­book post has its own URL. You access the URL by press­ing on the date link. Con­tinue read­ing

Posted in Facebook, Video Tip | Tagged , , | 1 Comment

5 Ways to Quickly Optimize Your About Section of Your Facebook Page

Facebook About SectionYou’ve taken the trou­ble to cre­ate a Face­book busi­ness page, and now you want it to be work­ing for you 24/7.

One way to do this is to opti­mize your About Sec­tion. I was lucky enough to have my Face­book page reviewed by Mari Smith and I had a ball see­ing what she observed.

Con­tinue read­ing

Posted in Facebook, Social Media | Tagged | 5 Comments

How the sport of curling is like your business

Curling house with broom

Curl­ing house with broom

Are you watch­ing the Win­ter Olympics? For me, it’s all about the curl­ing. Being a fan and a player, I’ve noticed some sim­i­lar­i­ties between the game and run­ning a small busi­ness. We’ll get to that in a sec, but maybe you need a lit­tle background.

When I tell peo­ple I’m a curler, they think “hair,” or if they’re polite they’ll ask, “What’s that?” It’s the sport where the curlers slide a 42-pound gran­ite stone down a 140′ long sheet of ice toward the con­cen­tric cir­cles called the “house.”

To score, you want your four per­son team’s  stones to be closer to the cen­ter of the house than any of your opponent’s stones. I know this because I’ve been a fan of cur­ing since 2002 (Salt Lake City Olympics), and I’ve been in a curl­ing league since 2005. Curling’s a quirky sport that’s just as much social as it is com­pet­i­tive, and it’s a blast!

I’ve noticed some sim­i­lar­i­ties between curl­ing and oper­at­ing a small busi­ness, and just for fun, shall we take a look at them? Con­tinue read­ing

Posted in Entrepreneurship | Tagged , | 6 Comments

How To Switch The Order Of Your Facebook Tabs

Swap Order of Facebook TabsDid you know that you can switch the order of your Face­book tabs?

You may not want your num­ber of “likes” or your map show­ing your loca­tion being prominent.

Instead, you might want to add your free give­away tab or a social media net­work to your list of tabs. It’s up to you! Con­tinue read­ing

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7 Reasons to Strategically Select Your Facebook Images

Selecting Facebook ImagesDo you have trou­ble fig­ur­ing out what to post on your Face­book page? If you have your social media goal and your ideal client clearly in mind, it becomes more clear what to share with your fans.

Let’s take an exam­ple. You’re a woman entre­pre­neur with an online busi­ness. You know that pho­tos have increased engage­ment. You find a free image of a beau­ti­ful flower, and you think, “That’s nice… some­one will like that and maybe even share it.”

A flower is fine, even great if you are a florist, have a nurs­ery, or rep­re­sent a park. But if you’re not… Con­tinue read­ing

Posted in Facebook, Social Media | Tagged | 1 Comment

How Disagreeing with a Client Makes You More Valuable

Plan A vs. Plan BOnce I was on a dif­fi­cult team project that lasted nearly 9 months. I was one of the team lead­ers and dis­agreed with almost every tack that our highly paid con­sul­tants took. It became unten­able, and so I set up a meet­ing with the con­sul­tant to share my concerns.

There was a pos­si­bil­ity that I would be ousted from the project. To my utter sur­prise, the con­sul­tant told me how she val­ues hav­ing peo­ple of dif­fer­ing opin­ions on the team and for me to keep bring­ing up my objec­tions. What? From that moment on, I had a new respect for her and her lead­er­ship. Con­tinue read­ing

Posted in Entrepreneurship | Tagged , | 3 Comments