How to Invite Your LinkedIn Connections to Your Aweber Email Newsletter List

Asking your LinkedIn connections to join your Aweber newsletter listThe Idea

My client got this idea to import her LinkedIn con­nec­tions to her Awe­ber account.

I told her that I wanted to make sure that it was com­pli­ant with the Can-Spam Act, so I gave Awe­ber a call.

Get­ting The Okay

The Awe­ber staff per­son said that it was fine for us to import those con­tacts remind­ing us that they would be invited to opt-in, which was fine with us.  We fur­ther talked about cus­tomiz­ing that opt-in mes­sage called the “con­fir­ma­tion mes­sage” to make it as entic­ing as pos­si­ble so that they would agree.

Con­tinue read­ing

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Veteran’s Day 2014 — Thanks for Your Service Colonel Norman Schmidt

Note: This is a very per­sonal post. It has noth­ing to do with my busi­ness and every­thing to do with feel­ing immense grat­i­tude for our vet­er­ans and two in par­tic­u­lar on this Veteran’s Day. I’ve pro­cras­ti­nated doing this, but as you’ll see, a com­bi­na­tion of the approach of Veteran’s Day and a rather star­tling coin­ci­dence made fin­ish­ing this a reality.

Colonel Norman Schmidt's POW Bracelet on the Viet Nam Memorial Wall 40+ years later

Colonel Nor­man Schmidt’s POW Bracelet on the Viet Nam Memo­r­ial Wall 40+ years later

In 1970, I wasn’t much touched by the Viet Nam war. As a pre-teen kid, my par­ents shel­tered me from most of what was going on, but there was awareness.

At the age of 11 (my best guess), POW & MIA bracelets became a fad. My mother and I each ordered one and wore it for many months, even a year perhaps.

When you see the name of a ser­vice­man on your wrist every day for a long time, you remem­ber it. Col. Nor­man Schmidt. Who was he? What became of him? Con­tinue read­ing

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How to use Hootsuite’s Bulk Scheduler to Upload Tweets


Upload tweets to Hootsuite via spreadsheetSched­ul­ing tweets one at a time with Hoot­suite can be really time-consuming if you have a lot of them like my clients do. If you have a pro account with Hoot­suite (just $9.99 per month, and there’s a free trial for 30 days), you can upload as many as 200 tweets at a time from a spread­sheet. What a timesaver!

I show you the entire process in this video (4:08 min­utes): Con­tinue read­ing

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3 Steps to Creating a Quote Image with

3 Steps to Creating a Quote Image with QuotesCover.comAny­time you can make some­thing visual in social media, you are going to attract atten­tion. Espe­cially if the image is unique, beau­ti­ful, or funny.

When it comes to your blog, by the way, I think that images are manda­tory. I share hun­dreds of blog posts each week for my clients, and if the blog post doesn’t have a very good-looking image, I move on to the next post. See how impor­tant images are?

Images with quotes on them are par­tic­u­larly pop­u­lar. They are very easy to “like,” and once you have one like you get another and so on.

How can you cre­ate quote images fast and free? Well, I’m going to show you. Check out this 5-minute video (sorry, it’s so long — I broke one of my rules about cre­at­ing super short videos), or if you pre­fer, just read on. Con­tinue read­ing

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Why I Love Instagram

Why I love Instagram

Photo by Kristy Schn­abel @ Hughes Water Gardens

You may think that this is going to be one of those blog posts about how you can use Insta­gram to mar­ket your business.


That’s not why I love Insta­gram. I love it because I’m show­ing peo­ple my world and they are show­ing me theirs.

I don’t want to buy stuff on Insta­gram or invest in pro­grams. I want to explore. When I receive a like from a stranger some­where else on the planet, some place I’ll never go, some­one I’ll never meet, it’s a cos­mic feel­ing. Con­tinue read­ing

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What do you need to learn to become a social media manager?

Ever thought of becom­ing a social media man­ager or consultant?

What's involved with being a social media manager?Here are some fac­tors to consider:

  • How do you make sure you know the basics of each social media network?
  • How would you mar­ket your­self and get clients?
  • What tools (huge) and report­ing sys­tems are best to use?

There are a lot of dif­fer­ent aspects to being a social media man­ager or con­sul­tant. These are just some of the top con­sid­er­a­tions. You don’t want to wing this one folks. Con­tinue read­ing

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Review of Social Media Myths Busted by Laura Rubinstein

Whether You Are New to Social Media or an Old Pro — This Gem of a Book is for You

Laura Rubinstein-Social Media Myths

If I had printed this book out and used a high­lighter pen, it would be dry. Instead, I read it on my Kin­dle, and I used the high­light fea­ture so much that nearly every page has some high­lighted pas­sages. In other words, this book is chock-full of valu­able con­tent. Con­tinue read­ing

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Comcast: Do You Care About Customer Service Anymore?

Com­cast — Cus­tomer ser­vice is your most impor­tant job, and you’re failing

ComcastMy story:

One day last week around 9:30 am, the heart of my work week, I lost all ser­vice: no inter­net, no TV, no phone. (Yes, I got sucked into their stu­pid bun­dle. I’ve never used the phone once.)

I called Com­cast to report the prob­lem. The tech­ni­cian said there wasn’t an out­age, so she made an appoint­ment for me later that after­noon. I’m always the first to report an out­age and they never believe me.

I waited around all day. The tech­ni­cian was a no-show. Con­tinue read­ing

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How to Create an Effective Promotional Tweet

Shorten your promotional tweet for best effect.

Be strate­gic with the length of your tweet, and con­sider trim­ming your tweet so there’s room for a retweet with a comment.

You only have 140 char­ac­ters to con­nect with your per­fect audi­ence in your pro­mo­tional tweet. How do you make it just right?

Really, if you want to leave room for a “call to action” link and a retweet with a wee bit of room for the retweeter to add a com­ment, you want to aim for your tweets to be 106 characters.

Really? I thought that I had 140 char­ac­ters to work with and now you say only 106?”

Well… let’s do the math: 

The aver­age twit­ter han­dle is about 10 characters.

Using Google link short­ener, your link will be about 20 characters.

Let’s leave room for the “RT” and the “@” as well as a short com­ment from the retweeter, or 14 more characters.

That’s how we get to 106. [140–20-14 = 106]

So can we do it and still write an effec­tive tweet? Let’s give it a go! Con­tinue read­ing

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Social Media: The Faucet that Doesn’t Turn Off

Social Media Flow

Photo Credit: Hans at Pixabay

Maybe you’ve noticed that social media is inces­sant. It’s every­where. Let’s face it — you’re sur­rounded. Social media reminds me of a flow­ing river. It just keeps com­ing, doesn’t it?

Do you ever feel like you need a break from it, espe­cially if you’re a solo-entrepreneur who gen­er­ates all of your own con­tent for post­ing? Just using round num­bers, if you post, say 3 times a day for 30 days, that’s 90 posts a month. One-third of those might be a “Hey there, how’s it going?” kind of post, but that’s still a lot.

Then on the other side of the coin, there’s the flow of infor­ma­tion com­ing your way: John and Susie’s vaca­tion pho­tos, Jane’s event or webi­nar that you must attend, and someone’s long-lived pet whose time has come. It’s a lot to take in.

Some­times you want to just step away.  Con­tinue read­ing

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