Thinking about Facebook advertising for your small business? It’s a smart way to jump into a larger pond with what you have to offer. Are you ready to dive in?
Hold the phone… let’s make sure you have the best possible chance for success. Here are 10 essentials to consider before investing in ads.
One: Know Your Facebook Goals
Why do you want your business on Facebook? There are many possible goals: inform, engage, showcase your expertise, entertain, offer deals, build your brand, and so much more. Your content on Facebook will be driven by what you are trying to achieve, so you’ll want to have your goal(s) figured out first. Continue reading
In my work circle, everyone knows that it’s a great idea to leverage the power of Facebook for his or her small business. Yet, when I do live presentations locally with people outside of my circle, I’m astonished to meet people who aren’t sold on the value of social media at all, let alone Facebook.
Not only do I want to convince people about using Facebook for their small business, I want to make a case for using Facebook advertising. But one step at a time — let’s start with the reasons to be on Facebook. Continue reading
As a savvy marketer, you’re posting regularly to your blog. Then you want to drive everyone to your website using social media as your tool.
You’ve selected your blog image carefully not only to grab the attention of your ideal audience, but also to convey what problem your blog post solves. You don’t want your image to be a thumbnail like this:
Check out these two sentences:
“I need to lose weight.”
“I want to lose weight.”
Which one do you think is going to come true? For me, the one that says “want” has a lot more power. In the “want” version, the person is owning the decision. The motivation is coming from within. I can feel the desire to succeed.
In the first sentence, the “need” is coming from outside the person. It’s a “I have to do this thing, and I don’t really want to.” Like the BMI chart told me or the test results or the doctor. There’s a huge amount of resistance built into the word “need.”
Words have power. Continue reading
My client got this idea to import her LinkedIn connections to her Aweber account.
I told her that I wanted to make sure that it was compliant with the Can-Spam Act, so I gave Aweber a call.
Getting The Okay
The Aweber staff person said that it was fine for us to import those contacts reminding us that they would be invited to opt-in, which was fine with us. We further talked about customizing that opt-in message called the “confirmation message” to make it as enticing as possible so that they would agree.
Note: This is a very personal post. It has nothing to do with my business and everything to do with feeling immense gratitude for our veterans and two in particular on this Veteran’s Day. I’ve procrastinated doing this, but as you’ll see, a combination of the approach of Veteran’s Day and a rather startling coincidence made finishing this a reality.
Colonel Norman Schmidt’s POW Bracelet on the Viet Nam Memorial Wall 40+ years later
In 1970, I wasn’t much touched by the Viet Nam war. As a pre-teen kid, my parents sheltered me from most of what was going on, but there was awareness.
At the age of 11 (my best guess), POW & MIA bracelets became a fad. My mother and I each ordered one and wore it for many months, even a year perhaps.
When you see the name of a serviceman on your wrist every day for a long time, you remember it. Col. Norman Schmidt. Who was he? What became of him? Continue reading
Anytime you can make something visual in social media, you are going to attract attention. Especially if the image is unique, beautiful, or funny.
When it comes to your blog, by the way, I think that images are mandatory. I share hundreds of blog posts each week for my clients, and if the blog post doesn’t have a very good-looking image, I move on to the next post. See how important images are?
Images with quotes on them are particularly popular. They are very easy to “like,” and once you have one like you get another and so on.
How can you create quote images fast and free? Well, I’m going to show you. Check out this 5-minute video (sorry, it’s so long — I broke one of my rules about creating super short videos), or if you prefer, just read on. Continue reading