If you’ve been disappointed with the reach your Facebook posts have been getting, here’s one way to get more action on your page without having to get out your wallet.
Don’t get me wrong, I think Facebook advertising is a valuable strategy, but here’s another option.
Each Facebook post has its own URL. You access the URL by pressing on the date link. Continue reading
Curling house with broom
Are you watching the Winter Olympics? For me, it’s all about the curling. Being a fan and a player, I’ve noticed some similarities between the game and running a small business. We’ll get to that in a sec, but maybe you need a little background.
When I tell people I’m a curler, they think “hair,” or if they’re polite they’ll ask, “What’s that?” It’s the sport where the curlers slide a 42-pound granite stone down a 140′ long sheet of ice toward the concentric circles called the “house.”
To score, you want your four person team’s stones to be closer to the center of the house than any of your opponent’s stones. I know this because I’ve been a fan of curing since 2002 (Salt Lake City Olympics), and I’ve been in a curling league since 2005. Curling’s a quirky sport that’s just as much social as it is competitive, and it’s a blast!
I’ve noticed some similarities between curling and operating a small business, and just for fun, shall we take a look at them? Continue reading
Did you know that you can switch the order of your Facebook tabs?
You may not want your number of “likes” or your map showing your location being prominent.
Instead, you might want to add your free giveaway tab or a social media network to your list of tabs. It’s up to you! Continue reading
Once I was on a difficult team project that lasted nearly 9 months. I was one of the team leaders and disagreed with almost every tack that our highly paid consultants took. It became untenable, and so I set up a meeting with the consultant to share my concerns.
There was a possibility that I would be ousted from the project. To my utter surprise, the consultant told me how she values having people of differing opinions on the team and for me to keep bringing up my objections. What? From that moment on, I had a new respect for her and her leadership. Continue reading
If you’re like most people, when you think of YouTube, you think: “it’s a place to watch and upload videos,” and not much more. You’ve seen how the internet marketing leaders have been using videos everywhere: their blogs, their social media channels, and even their email.
Wondering if you should jump in with videos for your business? Consider this:
YouTube is currently the 2nd largest search engine; it gets 1 billion visitors monthly; and 6 billion hours of video are viewed every month. Those are some good reasons to give it a try.
Let me share with you some features that YouTube has that I really like, and maybe you’re unaware of them… Continue reading
I was at one of my favorite grocery stores, Trader Joes, buying ingredients for my green smoothies, when the young 20-something male clerk asked, “How’s your day going and what are you doing this afternoon?” I responded, “I just finished lifting weights, and then I’m going to record a YouTube video.”
I could see his eyebrow arch with that “Really?” sort of look. I’m a mid-life woman of small stature, and I was wearing a beanie sort of knit hat on this cold winter day.
“What’s your YouTube video about?” he asked as he added my frozen mangoes to my reusable fabric bag.
“Well… I’ve managed to get 6,000 views on my YouTube channel, so I thought I would host a webinar to help others do the same. The video is to promote that free webinar.” Continue reading
Not a graphics designer? No problem. Check out Canva for an easy way to create a cover image for your Facebook business page. Watch my 4-minute how-to video for a step-by-step tutorial and then come back to see ways to make your Facebook cover image enticing and why it’s a good idea.
As I was searching the web trying to find some holiday images for myself and clients, I stumbled up these free vintage Christmas images: