My Dog Taught Me To Ask For The Sale

DogSale2

My dog reminds me every day how to be a good entre­pre­neur. She asks for the sale. Or in her case, she asks for a cookie. Let me explain.

We have a big prop­erty, and she loves to go out­side. But if you know dogs, they aren’t so keen on com­ing back in. So, I needed to make it super-duper attrac­tive for her to WANT to come back in the house. Aubrey knows that if I use the word “come” that there’s a cookie in it for her. It works really well because no mat­ter what she’s into, a cookie is better.

But our cute lit­tle 14-pound mixed breed pup takes it a step fur­ther. She’s learned that if she wants her din­ner, she needs to sit by her bowl. And even when it’s the mid­dle of the day, not even close to din­ner time, she sits by her bowl. What is she doing? She’s ask­ing for another cookie! And why not? She knows that about half the time I’ll give her one. She’s ask­ing for the sale! [Read more…]

My Number One Tip For Online Marketing Success

My #1 online marketing tip for success: consistency

My num­ber one tip for online mar­ket­ing suc­cess… is CONSISTENCY.

You knew that, right? It’s so sim­ple. And yet… it’s really hard, isn’t it? Espe­cially in the face of lots of com­pe­ti­tion and lack­lus­ter results.

Stick­ing with it really does work.

I have a favorite mar­ket­ing quote, and I knew it the sec­ond that I laid eyes on it that it was bril­liant. I was read­ing C.J. Hayden’s “Get Clients Now” (a time­less book, by the way), and on page 107 of my 2007 edi­tion, it reads: [Read more…]

7 Quick Ideas of What to Share on Your Facebook Page

7 Facebook page content ideas

What should I share on my Face­book page?” As a cer­ti­fied social media man­ager, I’ve heard this one before.

Well, how about 7 quick ideas for your Face­book posts (not in any order)…

Num­ber One Con­tent Share Idea: Infor­ma­tional Shares.

You fol­low thought lead­ers in your indus­try to stay on top of things, right? Well, con­sider shar­ing those on your Face­book page. Tip: make sure that the image from the orig­i­nal blog post is ren­der­ing well by sched­ul­ing the post in Face­book first, and then take a peek at how it will look. [Read more…]

3 Quick Ways to Get Organic Facebook Reach On Your Page Up, Up, Up

3 ways to get organic Facebook reach up

How’s your organic Face­book reach going for you? By that, I mean how many peo­ple are see­ing your sta­tus updates as revealed by the mes­sage under them say­ing “X num­ber peo­ple reached.” You know, the one that’s right next to the “Boost Post” but­ton? [But don’t click that but­ton! I’m not a fan of boosted posts from your wall since the tar­get­ing is not spe­cific. Try using the Ads Man­ager instead.]

I do rec­om­mend Face­book adver­tis­ing as an over­all strat­egy, but I’m also all about sav­ing money and try­ing to get as much reach as I can with­out pay­ing. So how do you do that?

3 Quick Ways to Get Some More Organic Face­book Reach

1: Check Your Insights to Learn What’s Worked in the Past

To get to your Insights, click the “Insights” tab and scroll on down to posts. Face­book will only show you the 5 most recent posts, but click the “See All Posts” but­ton and inves­ti­gate fur­ther.  Keep click­ing “see more” until you see a real suc­cess­ful post with some great organic (not paid) reach. Find 3–5 posts that had the most reach, and ask, “Why did that work so well?”

For me, 3 types of posts work best:

  • How-to social media blog posts that help peo­ple do their job more easily
  • Per­sonal sta­tus updates when I share some­thing about what’s going on with me, usu­ally of a pos­i­tive nature
  • Updates that ask ques­tions either to get advice from my fol­low­ers or just to get their opin­ion on something

Home­work: What do your Insights reveal? Do more of that! [Read more…]

Facebook Ad Guidelines You Need To Know

You really need to Facebook Ads Guidelines

Recently, I heard a story about a suc­cess­ful busi­ness­woman who got banned from adver­tis­ing on Face­book. Like many of us, Face­book is a place where she presents her exper­tise, engages with her audi­ence, and occa­sion­ally pro­motes her ser­vices to earn her liv­ing. I can’t stop think­ing about it, because what hap­pened to her could hap­pen to any of us.

This gives me pause. How about you? Here are some thoughts:

  1. Check your website’s Google Ana­lyt­ics. Which social media chan­nel is bring­ing you the most traf­fic to your web­site? This year, so far, Face­book has brought over 70% of my social traf­fic (see image on the right).

    Facebook brings web viewers

    My Google Ana­lyt­ics results for this year so far. See how large the audi­ence is from Face­book to my website.

  2. Organic reach on pages is down, thus mak­ing ads more impor­tant than ever. See what Top­Dog Social Media has to say about that here.
  1. Face­book can ban you from post­ing ads if you don’t fol­low their guide­lines, and not even tell you why.
  1. There is lit­tle, if any, recourse if you get banned. If you do get banned, you might get some help on this page from Jerry Ban­field, but not in all cases.

Just the thought of read­ing adver­tis­ing guide­lines is enough to put any­one to sleep, but Face­book does a good job of mak­ing theirs easy to under­stand. You’ll find their full guide­lines here.

I’ve been run­ning ads for about 2 years, for my own busi­ness and for my clients. It’s rare that an ad gets dis­al­lowed, espe­cially now that I have the “no more than 20% text” rule down. You can see my blog post about this here.

Face­book ads expert, Jon Loomer, wrote an excel­lent post out­lin­ing 68 rules to fol­low cov­er­ing all industries.

But let’s sim­plify things a bit and just cover the ones that I, my clients, and my col­leagues need the most: [Read more…]

What do you have to do to get an email address these days?

Getting emails in exchange for free offers

You’ve just about fin­ished cre­at­ing your valu­able, “everyone’s gotta have it” prod­uct or ser­vice pack­age, and now you’re think­ing: “I gotta build my list so I can sell this thing.” You know enough about online mar­ket­ing to know that sell­ing to a “warm” audi­ence — rather than to strangers — is the way to go.

You decide to cre­ate a fab­u­lous free offer, be it a cheat sheet or guide or webi­nar. Great idea!

First, you offer your free what­ever to your exist­ing Face­book fans. You get a few sign-ups, but you notice that Face­book isn’t show­ing your free offer post to very many of your fans. Bummer.

You remem­ber that not only has reach gone down, but when Face­book detects that your post is pro­mo­tional in nature, and that it directs peo­ple to your own site, the reach plum­mets. Sigh.

Okay,” you say. “I’ll break down and run an ad, Face­book.” Ini­tially, you may get a lot of sign-ups — ter­rific. And then… at some point, the sign-ups aren’t com­ing in much any more. Sigh, again.

Now what? [Read more…]

Infographic: 25 Strategies from Social Media Marketing World 2015

I attended Social Media Mar­ket­ing World 2015, and I took good notes. I turned those notes into a blog post “25 Strate­gies I learned at Social Media Mar­ket­ing World 2015.” On the other side of the world, Sourav Ghosh turned that blog post into an info­graphic. I think that’s kind of cool and fun. And here it is:

Content Curator: Kristy Schnabel Infographic Creator: Sourav Ghosh

Con­tent Cura­tor: Kristy Schn­abel Info­graphic Cre­ator: Sourav Ghosh

Your Facebook Ad Flopped — Now What?

Underperforming Facebook ad: now what?

Your Face­book ad flopped. Now what do you do? How do you tweak your ad to get bet­ter results? Here are 7 parts of your ad you can revisit. 

Your Face­book ad didn’t per­form well, and you’re ask­ing why, why, why? It’s a pro­fes­sion­ally cre­ated image, the ad was well-targeted, but Face­book only gave it a rel­e­vance score of 4 out of 10.

In case you’re new to rel­e­vance scores, Face­book added this fea­ture recently, giv­ing us a score from 1–10. Your ad needs to reach an audi­ence of 500 peo­ple before you get a score, and keep in mind that if you are split test­ing dif­fer­ent col­ored images, for exam­ple — each test is con­sid­ered a dif­fer­ent ad with a unique score. I like the new scor­ing sys­tem, because it’s a grade given directly from Facebook.

But let’s get back to your lack­lus­ter ad and break it down. Part of why ads are chal­leng­ing is because there are so many vari­ables: [Read more…]

25 Strategies I learned at Social Media Marketing World 2015

25 Strategies from #SMMW15

Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would “rub shoul­ders with the biggest names and brands in social media, soak up count­less tips and new strate­gies and enjoy exten­sive net­work­ing oppor­tu­ni­ties in San Diego, California.”

Founder and CEO Michael Stelzner deliv­ered and then some! With his able team of hun­dreds and the spec­tac­u­lar venue the Grand Hyatt, Team #SMMW15 gave us an unfor­get­table, stel­lar event shar­ing amaz­ing con­tent that we can all imme­di­ately imple­ment. Oh, and there was a ton of fun too.

But… let’s dive into what I learned and can’t wait to share so that you can be on the lead­ing edge of what’s hap­pen­ing with social media marketing.

The Top 25 of What I Learned (not in any order): [Read more…]