You already know that “Content is King” for driving traffic to your website. Each SEO (Search Engine Optimization) MeetUp I attend reinforces this concept. The thought leaders I follow tout this message as well.
But are you making the most of the opportunity when someone presses your link and scans your blog post? I say “scan” because realistically people will just take the time to “glance and glean” rather than read every word.
One way to really draw them in is to use a “pull quote” (you’ve seen this in newspapers and magazines, I’ll bet) by making your most compelling quote large and indented.
Use a pull quote like this to draw people into your blog post content:
3 No-brainer Ways to Get More Exposure with Your Blog Post
Once your audience is on your blog, here are 3 no-brainer ways to make the most of it… Continue reading
Posted in Marketing
Tagged bio, promote
Recently, I gave an in-person presentation about social media as a way to bring traffic to your website, and I’d love to share the benefits of public speaking. But let’s back up just a bit.
Last fall, I attended my first business-related MeetUp about SEO, people wanting to share and learn about search engine optimization. Check out Meetup.com for your local area, and you’ll be amazed at the variety of groups, business related and not. I love their tag line: “Find Your People.” Continue reading
Ever hear yourself say, “I’m going to do [insert big plan here] as soon as I [insert small thing standing in your way]?”
You may get nine-tenths of the way there, but there’s that last item standing in the way of making it happen.
I see this every day. With my clients. With colleagues. With myself. Continue reading
Have you been thinking about placing a Facebook ad? If you’re like me, you’ve seen your Facebook reach go down and maybe you are willing to start spending a little so that people will see your posts.
Creating original content is one of the best ways to build your brand, create an audience, and elevate your reputation as a subject matter expert. I toil over my blog posts and I really want people who need the information to see them.
So I did an experiment by making my Facebook status update about my blog post into an ad, and I’d like to share the results… Continue reading
You’ve heard all the tips about saving time by chunking your activities (grouping similar tasks) and scheduling your time to get more done. I agree that these are valuable strategies.
My approach to increased productivity is to ask myself which hat I’m wearing.
Yep… my “creative” hat or my “technical” hat. I use them both, and I bet that you do too. Let me explain… Continue reading