Anytime you can make something visual in social media, you are going to attract attention. Especially if the image is unique, beautiful, or funny.
When it comes to your blog, by the way, I think that images are mandatory. I share hundreds of blog posts each week for my clients, and if the blog post doesn’t have a very good-looking image, I move on to the next post. See how important images are?
Images with quotes on them are particularly popular. They are very easy to “like,” and once you have one like you get another and so on.
How can you create quote images fast and free? Well, I’m going to show you. Check out this 5-minute video (sorry, it’s so long — I broke one of my rules about creating super short videos), or if you prefer, just read on. Continue reading
Comcast — Customer service is your most important job, and you’re failing
One day last week around 9:30 am, the heart of my work week, I lost all service: no internet, no TV, no phone. (Yes, I got sucked into their stupid bundle. I’ve never used the phone once.)
I called Comcast to report the problem. The technician said there wasn’t an outage, so she made an appointment for me later that afternoon. I’m always the first to report an outage and they never believe me.
I waited around all day. The technician was a no-show. Continue reading
You already know that “Content is King” for driving traffic to your website. Each SEO (Search Engine Optimization) MeetUp I attend reinforces this concept. The thought leaders I follow tout this message as well.
But are you making the most of the opportunity when someone presses your link and scans your blog post? I say “scan” because realistically people will just take the time to “glance and glean” rather than read every word.
One way to really draw them in is to use a “pull quote” (you’ve seen this in newspapers and magazines, I’ll bet) by making your most compelling quote large and indented.
Use a pull quote like this to draw people into your blog post content:
3 No-brainer Ways to Get More Exposure with Your Blog Post
Once your audience is on your blog, here are 3 no-brainer ways to make the most of it… Continue reading
Posted in Marketing
Tagged bio, promote
Recently, I gave an in-person presentation about social media as a way to bring traffic to your website, and I’d love to share the benefits of public speaking. But let’s back up just a bit.
Last fall, I attended my first business-related MeetUp about SEO, people wanting to share and learn about search engine optimization. Check out Meetup.com for your local area, and you’ll be amazed at the variety of groups, business related and not. I love their tag line: “Find Your People.” Continue reading
Ever hear yourself say, “I’m going to do [insert big plan here] as soon as I [insert small thing standing in your way]?”
You may get nine-tenths of the way there, but there’s that last item standing in the way of making it happen.
I see this every day. With my clients. With colleagues. With myself. Continue reading