Remember those first few exciting months (or years) when you started your business? You had more time than money and you wanted to learn and do everything yourself. You were motivated and on a roll.
We’re talking building your website, writing your website copy, setting up your social media channels and posting to them — you name it. This is a fun, exciting time, and you’re learning a lot.
Perhaps this works for a while. You get some great clients and the referrals are coming in, but then you have a realization: you can’t do it all.
- There’s too much to learn.
- Technologies are continually changing.
- You don’t have enough time to work on your core business.
You may have also hit a wall, in that you can’t take on any more paid clients because you’ve reached your capacity.
Time to rethink and consider building a team. It can be a little scary, but I haven’t witnessed anyone taking their business to the next level without it. You’ll need different team members based on your skill set, but here’s what I’ve grown to value immensely. Continue reading
Are You Telling Your Story On Your Facebook Page?
Have you met people that don’t know what to say on their Facebook business page? I have. And they’re smart people, too, but they don’t “get” the whole social media thing.
They’re driven people with more ideas than time, and they don’t want to waste a second with frivolity. I get them because I’m one of them too.
And here’s the other crazy part… you have different experts who are each crushing it on Facebook, and yet giving you conflicting advice. Example: one expert I see posts nearly 20 times a day with inspiring images that get wildly shared organically, whereas another expert advises to only post 5 times a week. What’s a solo entrepreneur to do?
Pick a lane.
It’s your business and your Facebook page, so you can do what you want. Decide who you want to be, what kind of information you want to provide, be consistent, and let it roll. Continue reading
Remember when you first created your Facebook page for your business? It was all about getting the page likes in the beginning, right? (I remember being embarrassed how few likes I had in the beginning.)
You did everything you could to get those initial page likes: inviting your personal friends, uploading your email list (I’ve got to make a video of how you can do this — it’s on my to-do list!), and cross-promoting your page on other social platforms.
Truly, though: what do “likes” matter if you don’t have content with engagement? Nothing! So then, the emphasis shifted to creating content – valuable content that’s sharable, inspirational, and even entertaining. People were saying that page likes don’t matter anymore…
But wait… “likes” do matter and here’s why — you need page likes to: Continue reading
Update: Unfortunately, Google has announced that Helpouts will be shutting down on April 20, 2015. More about that on the Helpouts page here.
If there is anything we can all agree on, it’s that there’s a lot for small businesses to learn in today’s fast-paced, technologically driven online world.
Need a help out? Or shall I say, “Help-out?” Make that a Google Helpout!
Hangout? Close… but really a Helpout. Let me explain.
Google launched Google Helpouts in the fall of 2013. They’re video chats with experts on a variety of topics using the Google Hangout platform. (Google’s version of Skype.) What a cool concept! Continue reading
Thinking about Facebook advertising for your small business? It’s a smart way to jump into a larger pond with what you have to offer. Are you ready to dive in?
Hold the phone… let’s make sure you have the best possible chance for success. Here are 10 essentials to consider before investing in ads.
One: Know Your Facebook Goals
Why do you want your business on Facebook? There are many possible goals: inform, engage, showcase your expertise, entertain, offer deals, build your brand, and so much more. Your content on Facebook will be driven by what you are trying to achieve, so you’ll want to have your goal(s) figured out first. Continue reading
In my work circle, everyone knows that it’s a great idea to leverage the power of Facebook for his or her small business. Yet, when I do live presentations locally with people outside of my circle, I’m astonished to meet people who aren’t sold on the value of social media at all, let alone Facebook.
Not only do I want to convince people about using Facebook for their small business, I want to make a case for using Facebook advertising. But one step at a time — let’s start with the reasons to be on Facebook. Continue reading
As a savvy marketer, you’re posting regularly to your blog. Then you want to drive everyone to your website using social media as your tool.
You’ve selected your blog image carefully not only to grab the attention of your ideal audience, but also to convey what problem your blog post solves. You don’t want your image to be a thumbnail like this:
Check out these two sentences:
“I need to lose weight.”
“I want to lose weight.”
Which one do you think is going to come true? For me, the one that says “want” has a lot more power. In the “want” version, the person is owning the decision. The motivation is coming from within. I can feel the desire to succeed.
In the first sentence, the “need” is coming from outside the person. It’s a “I have to do this thing, and I don’t really want to.” Like the BMI chart told me or the test results or the doctor. There’s a huge amount of resistance built into the word “need.”
Words have power. Continue reading
My client got this idea to import her LinkedIn connections to her Aweber account.
I told her that I wanted to make sure that it was compliant with the Can-Spam Act, so I gave Aweber a call.
Getting The Okay
The Aweber staff person said that it was fine for us to import those contacts reminding us that they would be invited to opt-in, which was fine with us. We further talked about customizing that opt-in message called the “confirmation message” to make it as enticing as possible so that they would agree.