The emotional aspects of scrapping your website for a new one

In my nearly 8 years of being in busi­ness, I’m about to launch my 3rd web­site. The first was ama­teur­ish, but served me well in the beginning.

Then I wanted to become more pro­fes­sional and show­case my Dreamweaver skills, so I cre­ated web­site #2. It served me well with its “liq­uid HTML” and “dynamic drop­down menus”, but it has become dated. Every­one is mov­ing toward Word­Press, and I wanted to enhance my skill set, so here we go.

What I didn’t antic­i­pate, was how attached I was to my old web­site. It has over 200 links and 25 pages, all my own con­tent. Hon­estly, I get com­pli­ments on it reg­u­larly, which is very nice, but I know it had some old stuff on it, and I didn’t want to face the oner­ous task of updat­ing it or start­ing from scratch.

I decided to take an online video Word­Press 3.0 class on Lynda.com and learned a lot. I ended up tak­ing a graph­ics soft­ware class as well. Even­tu­ally, I cre­ated a local instal­la­tion of Word­Press on my PC, and worked out the struc­ture and design of my blog/website. I worked months, on and off, on the ban­ner designs and col­ors. Then I stalled…

What was keep­ing me from fin­ish­ing?” I asked myself. Then it occurred to me that I was not ready to “let go” of my old site and was actu­ally mourn­ing the loss of it. I was attached to all the work that I had put into it, the his­tory, and how it had served me for so long. Once I acknowl­edged this to a col­league and friend who had just been through this process her­self, I could own it and move on.

The next phase was writ­ing the con­tent. I opted for a week­end of absolute soli­tude and no dis­trac­tions. That was the ticket. Then, an amaz­ing trans­for­ma­tion took place. After I started adding the new con­tent to the Word­Press Blog, I found that I was lik­ing my new site so much that I was will­ing to let the old site go. That isn’t to say that I didn’t memo­ri­al­ize my old site by mak­ing a PDF of each page and back­ing it up, just in case. I’ll prob­a­bly never look at the stuff, but it is there if I need it.

Out with the old. In with the new. Here we go!

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Why have an Ezine?

Many clients want me to help them with their ezines, also called email newslet­ters. I assist clients in cre­at­ing, edit­ing, and dis­trib­ut­ing their ezine in text and HTML for­mats. It doesn’t mat­ter if you have an exist­ing dis­tri­b­u­tion list of 1,000 peo­ple or are just start­ing out.

My clients cre­ate ezines to:

* Build their poten­tial client list * Show­case their expertise
* Cre­ate an audi­ence to broad­cast their offerings * Draw peo­ple to their website
* Spread the word about their business * Offer some­thing of value for free

Ezine vs. Blog

Is the ezine obso­lete, being fast replaced by the blog (online web jour­nal)? Maybe. Ezines are more work to cre­ate and are more for­mal than blogs, to be sure, but they have one dis­tinc­tive advan­tage in my opin­ion: they come to their sub­scriber, ready to read. With blogs, read­ers have to seek them out, or they come as a link in an email, a link that some­times peo­ple don’t take the time to press. I think ezines still have a place as an effec­tive mar­ket­ing tool. In fact, an ezine can be an effec­tive tool for dri­ving peo­ple to your web­site or blog.

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My VA Journey

Almost every poten­tial client asks me, “How did you decide to become a Vir­tual Assis­tant (VA)?” Here’s my story:

I’ll never for­get when my father said, “I don’t know why I’m send­ing you to col­lege: you’ll prob­a­bly drop out and get mar­ried.” Given that it was the 70s, I felt like I’d snapped back into the 50s. I thought, “I’ll show him.”

I need to add that my father prob­a­bly won’t remem­ber mak­ing the above state­ment, and that my par­ents gen­er­ously con­tributed to my col­lege edu­ca­tion. They dis­cour­aged me from work­ing while attend­ing col­lege, but I did any­way. Nonethe­less, I had some­thing to prove and attained my master’s degree in busi­ness (MBA) at the age of 22.

I was well-educated and had high expec­ta­tions, but I had lit­tle direc­tion (and focus) dur­ing the reces­sion of the early 80s. One of my first jobs was as an admin­is­tra­tive assis­tant to a CEO of a hardware/software startup. I remem­ber being urged to cre­ate doc­u­ments on the com­puter with Word Per­fect and had to be weaned off the type­writer. There were no icons back then and all the document’s fea­tures had to be coded in with a spe­cial com­bi­na­tion of keys (alt + B for bold, for exam­ple). It was more like HTML than word pro­cess­ing back then. I loved being an admin­is­tra­tive pro­fes­sional, but I felt that I was des­tined for more.

My career took a turn into finance and then account­ing. I started near the bot­tom since I had lit­tle expe­ri­ence. The detail aspects of the job really appealed to me. I attained pro­gres­sively more respon­si­ble account­ing related posi­tion for about a dozen years.

Ulti­mately I received a pro­mo­tion to a man­age­ment sys­tem admin­is­tra­tion posi­tion. I rose to the chal­lenge and enjoyed cre­at­ing com­puter train­ing man­u­als and train­ing users on our finan­cial system.

Then I was selected to be the Finance co-lead on an SAP Enter­prise Sys­tem imple­men­ta­tion. We received excel­lent train­ing and learned a lot about project man­age­ment from our con­sul­tant cohorts.

When the 9-month imple­men­ta­tion project was over, I did some soul search­ing. I felt sti­fled in my post project posi­tion even though it paid well and was cre­ated for me. I no longer felt inspired or excited about going to work and needed to make a change.

I had always loved school and decided that I would retrain as a tech­ni­cal writer. I was attracted to the pre­ci­sion and detail, as well as the cre­ativ­ity. I left my very safe gov­ern­ment job with an excel­lent salary and pen­sion and stepped off a cliff into the unknown.

Dur­ing my tech­ni­cal writ­ing train­ing, I was a fish out of water. Here I was in a graph­ics design class using an Exacto knife to carve let­ters with pre­ci­sion. I strug­gled at first and then excelled. A new door had opened up to me—a cre­ativ­ity door that I didn’t know existed—one of shapes and col­ors and possibilities.

Because of a sched­ul­ing con­flict, I had to wait an entire year to fin­ish my tech­ni­cal writ­ing pro­gram. I spent my time wisely and took HTML, Dreamweaver (HTML edi­tor) and graph­ics design courses. I had a ball. When I fin­ished and received my cer­tifi­cate, my port­fo­lio was voted best in the class. I then real­ized that I had to get a job as a tech­ni­cal writer. Back to a cubi­cle, a com­mute, and the drudgery of 8–5. I needed another option.

I enjoyed being at home, in my neigh­bor­hood, with my adorable dog Madi­son at my side. I needed to find a way to have a home-based busi­ness career.

Search­ing on the inter­net, I found Entrepreneur.com’s arti­cle on the 5 hottest home-based careers. Vir­tual Assis­tance was one of them. My heart sang! This was it. I really can have it all.

I thought, “I can be a high level assis­tant to the grow­ing num­bers of home-based pro­fes­sion­als who don’t want to hire an employee to assist them in their home. I could com­bine my vast and var­ied expe­ri­ence to be a tremen­dous resource.” This was it.

I’ve come full cir­cle since I was an Admin­is­tra­tive Assis­tant right out of col­lege. I’m back to being an assis­tant, but now on my terms, and I love it.

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I recommend: AssistU Virtual Assistance Training

For the last five years, my VA prac­tice has been full. I’m so for­tu­nate! When poten­tial clients call, I refer them to AssistU where I was trained.

I can rec­om­mend any AssistU Grad­u­ate. They are well trained and part of a com­mu­nity that stays on top of tech­nol­ogy and train­ing. Access the AssistU web­site, read it thor­oughly, and then sub­mit an inquiry to the Reg­istry Sys­tem. Be clear about what types of skills and soft­ware expe­ri­ence you require ver­sus what would be nice to have. The more infor­ma­tion about you and your com­pany that you pro­vide, the eas­ier it is for the vir­tual assis­tants read­ing your sub­mis­sion to iden­tify you as an ideal can­di­date for them.

As long as you read the AssistU site com­pletely and under­stand how the process works and inter­view a hand­ful of appli­cants, then you won’t be dis­ap­pointed with the cal­iber of vir­tual assis­tant avail­able to you. To your success!

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A Coach Story

A but­ter­fly flut­tered in Carol’s stom­ach as she took in her sur­round­ings: a large con­ven­tion hall with peo­ple strolling in…to see her speak. As she browsed to her Pow­er­Point pre­sen­ta­tion on her lap­top, Carol noticed her beau­ti­ful man­i­cure for a fleet­ing moment as she recalled that just two years ago, she couldn’t afford to get her nails done.

Leav­ing cor­po­rate Amer­ica hadn’t been easy, but Carol felt so sti­fled. She knew that becom­ing a cer­ti­fied exec­u­tive coach was going to make her heart sing, but her busi­ness wasn’t where she wanted it to be. Carol’s own coach advised her to get a vir­tual assis­tant (VA) so that Carol could meet her goals of cre­at­ing an ezine, writ­ing an ebook and sell­ing it on her web­site. Ulti­mately she wanted to write a book.

Ini­tially Carol tried to do it all: man­age her clients, her home life, and write ezines, edit her web­site, and brain­storm about ebooks. Ulti­mately every­thing suf­fered and there was no time for self care. She hated see­ing her ath­letic club fee on her Visa state­ment con­sid­er­ing that she hadn’t been there in months. She kept pay­ing, though, because she didn’t want to admit defeat by can­cel­ing her membership.

Then there was that gloomy day in Novem­ber. She hadn’t slept well the night before and had, for the first time, com­pletely missed a client appoint­ment. Another client had sent an email ter­mi­nat­ing their rela­tion­ship. She knew it had been a bad day, but it reached new heights when her com­puter crashed. Carol slumped in her chair and dropped her head in her hands. “I have to get some help,” she told her coach the next day. “Can you refer me to a VA?”

Six months later, Carol’s third ezine was on its way to sub­scribers, her web­site was up-to-date replete with an ebook linked to an elec­tronic shop­ping cart. Her clients sched­ule time with her on a web-based cal­en­dar appoint­ment sys­tem that Carol synchs daily with her Smart Phone. Each night her com­puter backs itself up, so no more lost files.

Carol looked up from her lap­top to see that the room was nearly full now. She thought, “It’ll be time to start that book when I get back from this trip.” The clock struck 10 o’clock and she addressed her audi­ence, “Hello my name is Carol Jones. I’d like to tell you about my journey.”

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My Ideal Client

Early in my prac­tice, I learned which clients were ideal for me, and which were not. Cer­tain attrib­utes in my clients help our rela­tion­ship thrive, namely the client’s abil­ity to:

* Del­e­gate
* Plan
* Com­mu­ni­cate
* Con­vey mutual respect
* Express grat­i­tude

All of my clients are com­fort­able with my con­tract and fees, and pay me on a timely basis. They have grow­ing busi­nesses and feel as though I am a part of their team. We set goals and work steadily toward them instead of jump­ing from one emer­gency to another.

Do you know who your ideal client is? I like Ron­nie Noize’s arti­cle on ideal clients. Check it out here.

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Prepping for the VA Interview

If you’re a home-based busi­ness entre­pre­neur whose busi­ness is grow­ing, and you need ten or more hours a month of remote assis­tance, a vir­tual assis­tant is an excel­lent option. You’ll want to find a vir­tual assis­tant (VA) who is a good fit for you and your busi­ness. You’ll deter­mine that by:

* Review­ing the VA’s website
* Iden­ti­fy­ing your ongo­ing needs
* Com­pos­ing a list of questions
* Hav­ing at least two inter­views with the VA
* Get­ting a refer­ral or check­ing references

And you’re ready to go! Also see my post on the Client Inter­view Process

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Don’t Fear Your Competitor, Collaborate With Them

This is a repub­li­ca­tion of an arti­cle that I wrote in 2004 (Willamette Gal­ley, Soci­ety of Tech­ni­cal Communication).

Don’t Fear Your Com­peti­tor, Col­lab­o­rate With Them

What if you viewed your com­peti­tors as refer­ral part­ners? By that I mean some­one to whom you refer work and clients that aren’t ideal for you but are bet­ter suited to them. Imag­ine those col­leagues rec­i­p­ro­cat­ing in kind so that you all have more ideal clients.

Real World Examples

Before going for­ward with the con­cepts of abun­dance and niche-making, I’d like to share two true work stories:

The Hard Worker

As a gov­ern­ment worker, I worked closely with a col­league who despite her heavy work­load refused to share her duties with the group. This was a long time civil ser­vant of excel­lent cal­iber who had no chance of los­ing her job.

The Nasty Networker

After just start­ing my sole pro­pri­etor­ship, I hit the net­work­ing cir­cuit that included a cham­ber of com­merce event. After hav­ing dif­fi­culty find­ing the venue and being soaked by the rain, I had the mis­for­tune to meet the Nasty Net­worker. She had some­thing neg­a­tive to say about my pro­fes­sion and exclaimed how she was already doing in large scale what I was endeav­or­ing to offer as one of my many ser­vices. I was sum­mar­ily dis­missed and put in my place.

What do these peo­ple have in com­mon? Fear. They thought that I would take work away and that I was a threat. In both cases, I was no threat. With “The Hard Worker,” her feel­ings of fear were self-induced. “The Nasty Net­worker,” while desir­ing to fend off the com­pe­ti­tion is actu­ally repelling a poten­tial refer­ral part­ner. If she believed that there was enough work for her and for me, maybe she would not be so off-putting. That brings us to the con­cept of abundance.

Abun­dance

In my vir­tual assis­tance train­ing, we were taught the con­cept of abun­dance, that there is enough work out there for every­one, and that you need to make your­self attrac­tive (in the busi­ness sense) so that your ideal client will be attracted to you. I’ve come to believe this con­cept and actu­ally embrace it.

I gladly refer poten­tial clients to oth­ers in my pro­fes­sion or a com­ple­men­tary busi­ness once I real­ize there isn’t a match. Hap­pily, those to whom I refer busi­ness are grate­ful and they send me busi­ness as well.

Ideal Client

It doesn’t do any good if there is enough work avail­able if you aren’t attract­ing it. Ask your­self if your mes­sage is attract­ing your ideal client. Your ideal client is the per­son with whom you most like to work doing the work that you most enjoy. Make sure that your mar­ket­ing col­lat­eral mate­ri­als tar­get that ideal client as well.

You’ve been to those net­work­ing events in which every­one intro­duces them­self and speaks briefly about their pro­fes­sion. Even though you’re in a ubiq­ui­tous pro­fes­sion, don’t be the net­worker who says, “I do what Bob does.” Instead, stress your uniqueness.

Which tech­ni­cal com­mu­ni­ca­tor spe­cial­iz­ing in Web devel­op­ment most fits your needs?

Joe: “I design Web sites.”
Grant: “See me about get­ting your small busi­ness Web site up in a week using my low cost tem­plate system.”
Gena: “I spe­cial­ize in get­ting to know my cor­po­rate clients’ busi­nesses and ensure that their Web site matches their brand­ing image.”

Although the above exam­ple may be an exag­ger­a­tion, see how Grant and Gena can become refer­ral part­ners for each other since they are going after dif­fer­ent clients? See how no one is really attracted to Joe as a generic provider because it is unclear what he can do? Make sure that your mar­ket­ing mes­sage addresses your unique niche as well as who your ideal cus­tomer is.

Sum­mary

Wouldn’t it be great if your com­peti­tor became your refer­ral part­ner? Embrace the con­cept of abun­dance and refer busi­ness to your col­leagues when there isn’t a good match of the client or the work for you. Make sure that you know who your ideal client is and con­vey that mes­sage in your mar­ket­ing col­lat­eral mate­ri­als and when you net­work. Then don’t be sur­prised when your ideal client con­tacts you.

Don’t Fear Your Com­peti­tor, Col­lab­o­rate With Them. © 2004 Kristy Schn­abel. All rights reserved.

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Client Interview Process

Some­times when I talk to poten­tial clients, we have an imme­di­ate con­nec­tion and talk about every­thing under the sun. That’s great, but there are cer­tain things that we need to talk about to make sure that we will be great work­ing part­ners. So, I devel­oped a Client Inter­view Process. It’s a check­list of top­ics that I want to make sure that we cover. Poten­tial VA clients will want to have their list of items to dis­cuss as well.

Get­ting to know you

The first part of the inter­view, we just get to know each other. I want to learn about your busi­ness. But not just that, I would like to learn about you, where you are from, what your inter­ests are, and how you came to be in your cur­rent career. It’s great when we can find things that we have in common.

Get­ting to know me

I’ll share the details of my career path and how I came to be a VA. I’ll talk about the types of clients that I have and the way I assist them. Since I’m an AssistU grad, I’ll dis­cuss my train­ing and why it makes a dif­fer­ence. Now that I’ve been doing this for a few years, I have a pretty good idea who my ideal client is. I’ll share with you what I’m look­ing for. Please let me know what you need so that in case I’m not the right VA for you, I can refer you elsewhere.

Work­ing with me

This is where I’ll tell you the nuts and bolts about work­ing with me as a VA. We’ll dis­cuss how my retainer works, my avail­abil­ity, how I track my time, and the won­der­ful qual­i­ties of my favorite clients and why I appre­ci­ate them. You might hear some of the lessons that I’ve learned from past clients as well.

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5 Step Process for Getting Projects Done

The ATTACK Method

I’ve devel­oped a 5 Step Process for how I work with clients to iden­tify their needs and find solu­tions effi­ciently and effec­tively. To get started with clients, we attack their to-do list using this method:

Assess­ment: We begin by iden­ti­fy­ing client goals, short and long term. The client fills out forms, as part of the intake process, in which I ask a lot of ques­tions about their busi­ness and goals. It helps us to get off to a great start.

Triage: Next we spend some time fer­ret­ing out which short term goals are most press­ing. The top pri­or­i­ties emerge and then they are off your list and on mine.

Time­lines: Here we break down the large projects into smaller pieces, deter­mine the order for com­ple­tion, and how much time (roughly) to devote to each task.

Exam­ple: A client wants to pub­lish an ezine. There are sev­eral parts to this project: writ­ing and edit­ing the con­tent, design­ing, cre­at­ing the HTML, com­pil­ing a dis­tri­b­u­tion list, select­ing and enrolling with a dis­tri­b­u­tion ser­vice, test­ing, etc.

My expe­ri­ence in project man­age­ment helps me deter­mine the deliv­er­ables and break the project down.

Analy­sis: I keep the client involved in the process every step of the way. Clients receive progress reports and drafts for review (usu­ally via email) so they know how projects are going. This makes it easy to change course and adjust as we go along.

Com­ple­tion by Kristy: It’s very excit­ing when we get a big project done. I’m a part of my client’s team and share in their success!

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