One of the ways I keep sane with all the social media posting, is the Post Planner tool. When I need to find an attractive image, informative content, or an engaging status update and I’m plum out of ideas, I just get in the tool, find something appropriate and schedule or post it. You may not get the reach that you would by scheduling directly from Facebook, but it can be really convenient. And posting something relevant to your audience, even from a 3rd party tool, is better than no content at all.
Recently, Scott Ayers of Post Planner sent me an infographic called: “12 Secret Facebook Features Every Marketer Should Be Using.” It’s too good not to share. Let’s recap the points on the graphic first for making the most out of Facebook.
- Save articles with the “save for later” feature.
- Leverage interest lists to stay organized.
- Monitor your competitors’ top posts.
- Download your Facebook history for business analytics.
- Tag personal profiles to get more Facebook interaction.
- Pin posts to the top of your timeline to increase visibility.
- Find evangelists & weed out fakes with your fan list.
- Mark all Facebook notification as read to stop the stress.
- Use Post Attribution settings to keep your identity straight.
- Filter your page posts by type to save time.
- Manage your ad notifications & emails to keep your inbox clear.
- Keep tabs on Ad Relevance.
Don’t feel that you have to do each and every one of these right now because that might feel like too much. But, maybe something will jump out at you, and you’ll want to investigate it, and give it a try. It’s a process… As the graphic says, with “more than a billion people” using Facebook daily, there’s an opportunity there, so you’ll want to make the most of it!
Kristy Schnabel of It’s Virtually Done is a social media & online marketing strategist who helps entrepreneurs with quick & easy social media strategies to boost their business. She’s been profitable online for 11+ years and relishes helping others master new technologies. When she’s not online, you can find her swimming miles for her next open water swim vacation, hiking in the forest with her dog, Aubrey, or walking at the Oregon Coast with her husband Larry.