Have you jumped into Facebook advertising yet? If not, are you thinking about it? Here are 5 compelling reasons for you to jump in.
Reason 1: Facebook is where the people are
Let’s get the facts directly from Facebook, shall we? According to Facebook , there are 968 million daily active users on Facebook as of June 2015. Gee, we are getting close to the word that starts with a “B.” Facebook may not be for everyone and every type of business, but if your ideal audience is on this top social media platform , you want people to see you there.
I think that small business owners assume there should be a direct link from a Facebook ad to a sale, but I suggest that you think of Facebook as a way to cultivate an audience, engage with them, build your brand, and then further nurture the relationship by using email marketing. Supporting this point, in the Social Media Examiner 2015 Social Media Marketing Industry Report, “The top two benefits of social media marketing are increasing exposure and increasing traffic [to your website]”
Reason 2: Organic reach is down
I don’t have to tell you that organic reach is down because if you’re on Facebook for your business, you know it. Right now I have 824 fans. We’re at the tail end of August as I write this, and it’s been a slow month. People are rightly focused on their summer vacation and getting the kiddies ready for school. My organic reach for the last month has ranged from 6-129. The average reach is around 64, which is about 8% of the people who have liked my page. If you’re like me, you’re not content with that, and you want more of your fans and beyond to see your posts. Accomplish that with Facebook advertising.
Reason 3: Facebook ads don’t break the bank
I use a Facebook strategy for my small business clients and my own business in which we spend as little as $50 per month on advertising. That’s the minimum ad spend, in my opinion, but I just wanted you to know that you don’t have to spend hundreds to get results. You can spend as little as $1 per day for your Facebook ads. By contrast, if I’m reading this right, there’s a $2 minimum bid in LinkedIn  — twice as much. Google Adwords can be very effective if you are doing “demand fulfillment” – that is, someone is looking for exactly what you’re selling. That’s one of the reasons I like Facebook for advertising, because it’s more about “demand generation,” discovering solutions that your ideal audience may not have even realized they wanted.
Reason 4: Facebook has different ads to meet your unique goals
This is where Facebook is leaps and bounds ahead of the others, in my opinion. Facebook Ads Manager is designed to help you focus on your goal before you even create your ad. What are you trying to accomplish? If it is page likes, then promote your page. If it is engagement (likes, comments and shares on your posts) that you’re looking for, then boost your post. If you want people to watch your video and then head to your website, then a video ad is just for you. How about getting people onto your list? Then let’s do a website conversion ad.
I learned from Dennis Yu that there is a synergistic outcome when you combine different types of ads simultaneously, and I’ve seen this myself. I’ve also seen that doing any type of ad increases the organic reach of your other posts.
Reason 5: Facebooks ads are challenging, rewarding, and fun
Getting stellar results every time with Facebook ads isn’t easy, in my opinion, because there are a lot of variables: images, text, landing pages, targeting audiences, and more. But, if you create thoughtful ads with your ideal potential client in mind, ads can be rewarding and really fun when your results exceed your expectations. Enter into the experience of Facebook advertising knowing that there will be successes and learning experiences every step of the way while you build a larger audience for your business, get to know them on Facebook to create super-fans, and then entice them over to your email marketing list with your tantalizing free offer.
So, are you ready to jump in if, you haven’t already?
Kristy Schnabel of It’s Virtually Done is a social media & online marketing strategist who helps entrepreneurs with quick & easy social media strategies to boost their business. She’s been profitable online for 11+ years and relishes helping others master new technologies. When she’s not online, you can find her swimming miles for her next open water swim vacation, hiking in the forest with her dog, Aubrey, or walking at the Oregon Coast with her husband Larry.
Do you want your Facebook page to help you build your audience, get some interaction going, and grow you list? But maybe you don’t have the time or inclination to create the ads yourself? With my Facebook Ad Creation Services packages and the strategies I recommend, you get fans, engagement, and leads. Learn more here.
 http://newsroom.fb.com/company-info/ on August 24, 2015 (note these figures will change since this is a dynamic page)
 http://www.pewinternet.org/2015/01/09/social-media-update-2014/ on January 9, 2915, Pew Research Center stated that Facebook remains by far the most popular social media site.