Article Marketing: 10 Steps to Getting Started

I’ve seen arti­cle mar­ket­ing bring a lot of traf­fic to my clients’ web­site. It’s been a few years since I was in the arti­cle mar­ket­ing trenches, so I needed a refresher course myself. Here are the steps:

  1. Cre­ate an account.
    I’m a big fan of They con­tinue to be one of the top 5 arti­cle sites; they’re user friendly; and they have excel­lent help con­tent and videos. What’s not to love? Start with them, and see how it goes, and if it goes well, either stick with them or expand to other sites.
  2. Cre­ate a pro­file.
    Cre­at­ing a pro­file is easy, but it helps to have a pro­fes­sional look­ing image of your­self handy (ide­ally 240x300 pix­els). Have your social media chan­nel and web­site links handy as well as a short bio.
  3. Cre­ate a resource box.
    I had trou­ble find­ing this, but it is in the writing/editing tab area. This is the box all about you where you can include your name, busi­ness name, tagline, and a call to action for your unique sell­ing propo­si­tion. This is an impor­tant area, so I def­i­nitely rec­om­mend watch­ing their help­ful video. You may have more than one out­go­ing link in this box. Just remem­ber, though, that your resource box can­not be more than 15% the size of your arti­cle body. [Read more…]

Hats off to Morten Rand-Hendriksen at Online Training

Learn­ing Word­Press 3 (both the .com and .org ver­sions) has been a won­der­ful jour­ney, and Morten Rand-Hendriksen made it so thor­oughly fun! His course Word­Press 3 Essen­tial Train­ing was so clear. The amaz­ing thing is that I didn’t really have any hic­cups dur­ing the process, not even dur­ing the man­ual upload to my web­host. I now have both a local instal­la­tion on my PC and a live web-hosted site. The local instal­la­tion will come in handy if I want to try some­thing new before hav­ing it be live. Thanks Morten! (Check out here.)

Why have an Ezine?

Many clients want me to help them with their ezines, also called email newslet­ters. I assist clients in cre­at­ing, edit­ing, and dis­trib­ut­ing their ezine in text and HTML for­mats. It doesn’t mat­ter if you have an exist­ing dis­tri­b­u­tion list of 1,000 peo­ple or are just start­ing out.

My clients cre­ate ezines to:

* Build their poten­tial client list * Show­case their expertise
* Cre­ate an audi­ence to broad­cast their offerings * Draw peo­ple to their website
* Spread the word about their business * Offer some­thing of value for free

Ezine vs. Blog

Is the ezine obso­lete, being fast replaced by the blog (online web jour­nal)? Maybe. Ezines are more work to cre­ate and are more for­mal than blogs, to be sure, but they have one dis­tinc­tive advan­tage in my opin­ion: they come to their sub­scriber, ready to read. With blogs, read­ers have to seek them out, or they come as a link in an email, a link that some­times peo­ple don’t take the time to press. I think ezines still have a place as an effec­tive mar­ket­ing tool. In fact, an ezine can be an effec­tive tool for dri­ving peo­ple to your web­site or blog.