I’ve seen article marketing bring a lot of traffic to my clients’ website. It’s been a few years since I was in the article marketing trenches, so I needed a refresher course myself. Here are the steps:
- Create an account.
I’m a big fan of EzineArticles.com. They continue to be one of the top 5 article sites; they’re user friendly; and they have excellent help content and videos. What’s not to love? Start with them, and see how it goes, and if it goes well, either stick with them or expand to other sites.
- Create a profile.
Creating a profile is easy, but it helps to have a professional looking image of yourself handy (ideally 240x300 pixels). Have your social media channel and website links handy as well as a short bio.
- Create a resource box.
I had trouble finding this, but it is in the writing/editing tab area. This is the box all about you where you can include your name, business name, tagline, and a call to action for your unique selling proposition. This is an important area, so I definitely recommend watching their helpful video. You may have more than one outgoing link in this box. Just remember, though, that your resource box cannot be more than 15% the size of your article body. [Read more…]