Creating a Facebook ad is like making the perfect meal on live television. Have you ever noticed that the chef has all the ingredients at-the-ready? Everything is in its perfect glass bowl, clean, measured, chopped and ready to be dropped into the pot. It makes the whole process look so flawlessly easy, and it is.
You can make creating your Facebook ad be just as easy by avoiding these 7 preparation blunders:
1: Not Being Clear on Your Goal
Most of the time, it will be obvious what type of goal you’re trying to achieve. For example, you’ll do a “promote your page” ad for likes, a “boost your post” ad for engagement and to enhance your brand and expertise, and you’ll do a “website conversion” ad to get sign-ups for your webinar or to grow your list. [Read more…]