Check out your Twitter newsfeed for a minute. What gets your attention? Images! Whenever possible, you’ll want your tweets to stand apart from the rest by adding a relevant, high-quality photo. Ideally this will be a tweet that drives traffic to your blog or one of your social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, etc.) [Read more…]
You only have 140 characters to connect with your perfect audience in your promotional tweet. How do you make it just right?
Really, if you want to leave room for a “call to action” link and a retweet with a wee bit of room for the retweeter to add a comment, you want to aim for your tweets to be 106 characters.
“Really? I thought that I had 140 characters to work with and now you say only 106?”
Well… let’s do the math:
The average twitter handle is about 10 characters.
Using Google link shortener, your link will be about 20 characters.
Let’s leave room for the “RT” and the “@” as well as a short comment from the retweeter, or 14 more characters.
That’s how we get to 106. [140-20-14 = 106]
So can we do it and still write an effective tweet? Let’s give it a go! [Read more…]
If you’re a small business working your marketing plan, you’ve got your WordPress website with your opt-in form all lined up just waiting for a potential connection to exchange their email address for your fabulous free offer.
Great! You’re working it.
But… what if you could get TWO email addresses for each free offer download? [Read more…]
My takeaways are:
- Make your tweet 100 characters or less.
- Tweet on the weekends. (Scheduling software like Hootsuite comes in handy here.)
- Use 1-2 hashtags (#), but not more.
- It’s okay to ask people to retweet your stuff .
- Daytime tweets get the most attention.
You’ve heard that social media is one of the essential ways to market your small business, but are you convinced? I confess that I was a “Doubting Thomas,” but no more. Here’s my story.
I wanted to increase my number of Twitter followers, so I decided to concentrate on following my VA peers and coaches, my ideal client.
I tend to be VERY focused during work hours and don’t want to be distracted, so I decided to review my twitter feed during commercials while watching evening TV. (I can’t be the only one that does this right?)
It was a Monday night, so I was watching House, and I saw this tweet:
VAs: Want individual support as you create and price your packages? Start TOMORROW LINK #virtualassistant
I had been noticing the trend for VAs to move away from charging by the hour toward a more value-based approach of “I’ll do A, B, & C for $X amount per month.” I was intrigued but still thinking. [Read more…]
Real customer service experience:
I wanted to book a flight on JetBlue. When I reached the payment screen, I realized because I was using gift cards (Thanks parents!), I would have to call in my reservation. That was a bit time consuming and clumsy, but reservation made.
Next morning, no email confirmation of my trip. I like those, and they are handy to send to family. No problem — I headed to the website. (Thankfully I wrote down my confirmation number.) I navigated to the “print your itinerary” section, put in my email address, and hit submit. Nothing. Try again and again. What browser am I in? Google Chrome. Okay try Firefox. Nothing. Try IE and try a different email address. Okay, now I’m frustrated that I am having to jump through all these hoops to give them my business including the phone call since it would have been faster to book on the web myself.
Okay the next step is to either call them again or access customer service from their website. I did the latter and got an autoresponder reply that said if I was flying immediately, they would get back to me real soon, and if not, it would be 14-21 days. Harrumph.
I had just taken a Twitter class (see earlier post), so I thought I would give it a try. It was a challenge to be brief (140 character limitation). I had to rewrite the Tweet several times, but I came up with this:
Need email copy of my itinerary for @JetBlue. Their auto email says I’ll hear back in 2-3 weeks. Hope it’s faster than that.
The speed of the reply was amazing: 9 minutes. I received a direct message:
Please Dm us your conf # and we can get that sent to you. Happy to help. ^kg
I received my email itinerary within 30 minutes after that, and I felt taken care of. They did not address my suggestion that their website was broken. I’ll give them the benefit of the doubt that they’ll jump on that. Hopefully they’ll consider changing their autoresponder about their response time of 2-3 weeks as well.
The moral of the story for me is that if you need to get a company’s attention, and they monitor their Twitter account, sending a tweet just might be the way to go.
I’ve used Twitter sparingly for a couple of years. During big, live events like an earthquake in CA and an approaching tsunami for Japan, I find Twitter invaluable. Day to day, though, I wasn’t quite into it until I got a smart phone and envisioned the possibilities a little more.
It was time to get more knowledge, so I turned to Lynda.com and their beginning class: Twitter Essential Training.” It’s taught by Maria Langer who is easy to follow, thorough, and has a very pleasant speaking voice.
The class covers everything from signing into a new account, retweeting, @mentions, and lists — one of my favorites for keeping who you are following organized. It covers several 3rd party products including some for scheduling tweets, using Twitter with a mobile phone, or using it congruently with other social media.
Using Twitter with images was completely new to me and very valuable. (I should know these things since a congressman recently resigned over the misuse of this feature.) I now follow Maria, which is a great way to see all these various features in action. She’s a wonderful role model for using Twitter to its fullest, and with 32K tweets under her belt (wow!), she’s earned it.
My favorite part of the course was when she talked about the friendships that she’s developed, 140 characters at a time, and how she uses it with businesses to effect change…and gets results. Power to the people, man!
I really enjoyed learning about Twitter etiquette as well. After all, when one tweets to the world, no one may read your tweet, but everyone can read your tweet for ever more, so you don’t want to make a fool of yourself or offend.
There’s so much more than what I mention here. So if you want to learn more about Twitter from the ground up, this course is a great way to learn a lot.
Just one more thing (homage to the recently deceased Peter Falk)…if you take the course and you hear a mention of the Ventura pier, know that back in the 70s during my Jr. Lifeguard training, I jumped from that pier.
(To find the course, head here. You can sample a few links for free, but you need to be a member to take the full course [worth it!])