Tools

As a VA, I use many online tools for clients. Here’s one that I know very well and rec­om­mend to entre­pre­neurs as a way to have every­thing (prospects, cus­tomers, ezine deliv­ery, autore­spon­ders, shop­ping cart, report­ing, and an affil­i­ate pro­gram) all in one place.

Books

Get Clients Now!	Vir­tual Assis­tant — The Series	Tribes

Get Clients Now was my “mar­ket­ing bible” when I was first start­ing out, and I think it still stands up today. It along with Vir­tual Assis­tant — The Series are the texts I use to teach “Cre­at­ing a Vir­tual Office” at Port­land Com­mu­nity Col­lege (OS 250).

A client gave me Tribes, and I really enjoyed it. Seth Godin is a mar­ket­ing guru who explains con­cepts in easy-to-understand ways.

Remem­ber, with­out mar­ket­ing, you don’t have clients or a busi­ness. My favorite mar­ket­ing quote is by Jay Con­rad Levin­son (Guerilla Marketing):

“I hate to admit this, but mediocre mar­ket­ing with com­mit­ment works bet­ter than bril­liant mar­ket­ing with­out commitment.”

Train­ing:

I’m a big fan of Lynda.com for my ongo­ing train­ing needs. From the basics of Microsoft Office to graph­ics pro­grams to WordPress…they have it all on video when it’s con­ve­nient for you!