Ezines >> Why Have an Ezine?

| Why Have an Ezine? | Ezine Portfolio | The Virtual Advantage |

Many clients want me to help them with their ezines, also called email newsletters. I assist clients in creating, editing, and distributing their ezine in text and html (web-like with graphics) formats. It doesn't matter if you have an existing distribution list of 1,000 people or are just starting out.

My clients create ezines to:

	Build their potential client list		Showcase their expertise
	Create an audience to broadcast their offerings		Draw people to their website
	Spread the word about their business		Offer something of value for free

Ezine vs. Blog

Is the ezine obsolete, being fast replaced by the blog (online web journal)? Maybe. Ezines are more work to create and are more formal than blogs, to be sure, but they have one distinctive advantage in my opinion: they come to their subscriber, ready to read. With blogs, readers have to seek them out, or they come as a link in an email, a link that sometimes people don't take the time to press. I think ezines still have a place as an effective marketing tool.

See some ezines that I created (or co-created) more >>